• Founder of Magnetic Signature Products Guild
• Certified Book Yourself Solid Coach - Michael Port
• Certified Book Yourself Solid Group Coach - Michael Port
• Certified Guerrilla Marketing Coach - Mitch Meyerson
• Team Leader Book Yourself Solid 15-week Intensive
• Team Leader Michael Port's BYS Book Proposal Course
• Team Leader Michael Port's Easy BYS Info Product Course
• Team Leader - The Product Factory-The #1 Product Creation, Marketing, and Sales Resource on the Internet - Michael Port & Mitch Meyerson (participant 2 times, Team Leader 3 times)

• Designed interactive element for Sharon Sayler's What Your Body Says
• Curriculum developer for Michael Port's BYS Book Proposal Course
• Curriculum developer for Michael Port's Easy BYS Info Product Course
• Managing Editor Book Yourself Solid Network Referral Emagazine
• Workbook developer Michael Port's Book Your Self Solid
• Workbook developer Michael Port's Beyond Booked Solid
• Ezine Article Expert -www.ezinearticles.com

Additional Training

• Traffic School- The Ultimate Web Traffic And Conversion System -Michael Port & Mitch Meyerson ( 2 times)
• Double Your Business Marketing Training - Veronika Noize
• Certified Teleleader, TeleClass International - Anna Kanary
• Business Blog Basics-Andy Wibbels
• Podcast Boot Camp - Andy Wibbels
• 30 Days to Radio Success - Wayne Kelly
• MLM Sales Training - Anna Kanary
• Foothill College E-Course training program
• Get Rich, Speaking For Free - Mark Rosenberger

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• Copywriter: WIBW-TV, Topeka Kansas,
• Copywriter & Talent: WGEM-TV, Quincy, Ill,
• Radio Continuity Editor: KMBC, Kansas City, MO,
• Copywriter: Standard & O'Hern Advertising, Kansas City, MO

Sample Press Release

For an interview with the author
please contact
Cara Lumen, Your Idea Optimizer
cara@caralumen.com
913-261-8064 (Central)
www.caralumen.com

How to Make a Good Decision

Making a decision can be hard sometimes. It can keep you frozen in place. It can hold up projects and lose you money. It can make even your stomach hurt. All because you can't make up your mind. So how do you make a good decision?

Cara Lumen, Your Idea Optimizer, creator of the Magnetic Content Development System says, "A good decision making process will consistently help you make choices that produce the best results. Having a conscious system for making decisions is very freeing. Once you establish your individualized technique and learn to trust it you will be unstoppable!"

The major reason we get stuck is because we find ourselves faced with too many choices. We find we have too many ideas, or there are too many "what if's" to consider. While helping her coaching clients reach decisions about everything from where they want their business to go, to the headline to choose for their next ebook, Ms. Lumen stresses two important points to remember when trying to make the right decision.

Major Point #1: Remember that not making a decision is a decision not to take action. Inaction is a decision. Not going is a decision. Not completing a project is a decision. Take the "no's" out of your life.

Major Point #2: Decision making is the process of identifying and choosing alternatives based on the values and preferences of the decision maker.

That's you. The creator of whatever it is you are doing next. Lumen says to "do the inner work that helps you know exactly what you want to achieve. Know why you are doing it and who you are doing it for. Know what you value. If you are making an information product know who it is for, what needs it is to meet and what form it will take. What is your Product Promise? Knowing your objectives for making a particular choice gives you the measuring stick by which to keep or discard any idea." She gives this example: "If I make the decision to go to Florida, I know I do not need to take my winter coat" Know where you are going and pick the best route."

Lumen stated, "A decision is simply a matter of choosing among alternatives. It is not about making a choice between right and wrong. You choose right now, based on who you are and what you know. Two years from now you will make a different choice. But this is now. Follow your heart and your intuition and simply choose."

Decide where you want to end up. When you identify your final objective even that first choice eliminates much of the clutter of choices around you. Pick your destination then chart the best route.

Make your decisions on paper. Writing down a list of ideas frees your mind from having to remember those and makes room for more. Writing them down gives you the opportunity to see them visually and rearrange them according to the criteria you have set - what is needed first, what is not needed at all.

Stay focused on your core concepts. A creative, fertile mind will see a myriad of ways to make a particular point. For instance, if you are writing an information product 1) be certain you are developing only one point at a time and 2) be certain how you are expressing it will help your audience get it. Keeping the core ideas you want to communicate in mind helps you continue to make the right choices.

Keep the alternatives on a separate list. As you work you will think of many other things that could be said, or written, or developed. Simply put them on a separate list - your "Idea List" if you wish. That way you know you have captured them but do not have to stop to explore them and can stay focused on the work you are doing.

Commit and follow through. Once you have made the decision and have started what you are going to do, put the "what if's" aside and do it with commitment.

Moving forward is all about making decisions -one after another. And to make those decisions easily keep in mind where you want to end up and simply keep making choices that will get you there.

"It's that simple." states Lumen, "I help clients of all types- entrepreneurs to authors, coaches to wellness workers effectively organize their ideas. It's amazing how quickly they will see new successes once they sort through their options and commit to a decision."

About the author

Cara Lumen, MA Your Idea Optimizer, helps entrepreneurs effectively organize their ideas into a Success Library of Magnetic Signature Information Products so they can educate and inspire their chosen community. She helps you learn to teach what you know!!!!!!
Web: http://www.caralumen.com
Blog: http://www.passionatelyonpurpose.com
Blog: www.magneticsignatureproductsguild.com
Radio show: www.blogtalkradio.com/passionatelyonpurpose

Downloadable Photo Cara Lumen, Your Idea Optimizer (Right Click and Save As)