There's more to a web site than the design

87% of Internet users today utilize the web to research goods and services. You have to be ready and I can help you!

One of the trickiest things about creating a strong web site is the navigation. It has to be simple, clearly stated and compelling enough to get the visitor to take action —to go where you want them to go — to read what you want them to read, to do what you need them to do.

You have about 7 seconds to capture their attention so the guideposts must be very clear. Each visitor must immediately know what you can do to make a difference in their life.

That means you have to be very clear about the purpose of each and every page of your web site.

"The first thing you will notice about Cara is her passion, high energy and commitment toward making your website content the best possible reflection of who you are and what you offer. The second thing you will notice is that she has a concrete process for making that happen! Cara is has a wealth of experience and knowledge under her belt, and importantly can communicate the "why's" behind the "what's" so you can own the process moving forward. I am especially grateful for her copywriting skills - she has a knack for communicating your content in a way that is both inviting and exciting." Beverly Sastri, MBA Speaker, Consultant on Living Your Fullest Potential www.BeverlySastri.com

Let me be your Internet Marketing Coach

As an experienced Internet Content Developer and Marketing Coach I can guide you through the steps to create a web site that converts your visitors to prospects and helps you build prosperous relationships.

Let's go exploring in the wilderness of your vision and dreams and clear a path to a web site that beckons others to follow you. One of the primary benefits I offer is you come away with a higher vision of what is possible and clear action steps to get there.

Navigation is key

First we identify the unique way you can change the lives of others and start building a web site navigation plan that helps visitors make an informed choice. Without a compass, even the best tracker can get lost. We leave large signs and create a clear map that everyone can follow. We sure make the invitation to your web site is clear and compelling.

It is my gift of distillation combined with my wide knowledge of internet marketing and careful attention to business fundamentals that allows me to guide you to effective, economical, results-oriented decisions and help you bring your business into sharper focus that brings greater results.

Content shows us the path

We have to decide who you are inviting on your journey and what we need to provide to get them to our chosen meeting place. We discuss who is coming to the site, what we want them to do, and how we are going to get them to do it. This self-exploration and coaching process leads us to the insights that helps you build a cohesive brand that effectively communicates what you do, identify and target your most responsive niche audience and influences your design choices. This also determines the automated marketing foundation we build - shopping cart, merchant accounts, and web 2.0 choices.

All my organizational work is focused on getting the visitor to sign up for your opt in so you can continue to build that all-important relationship that ultimately converts to sales.

"Cara was the facilitator during my Guerrilla Marketing Coach certification program and over and over I watched her go the extra 10 miles! She is amazingly insightful and brings solid recommendations to the table. Cara not only inspires me to succeed, she shows me how. —Alexa Passos Ronnegren, www.global-guerrilla-marketing.com

Design is the container of your vision

Only after the navigation has been designed and the content has revealed your core message along with its tag lines and topics do we move to the actual web design. When we have developed your site map and have identified the type of content we want to include, we ask my web design partner Judy Stewart of www.jstewartdesigns to capture your essence in design. She interprets your ideas and objectives into color and texture and shape that attract others to your vision.

We partner to write copy that draws them in

Our next job is to create landing pages that inform, inspire and motivate. My Magnetic Marketing Method contains a unique system that allows us to work together to create compelling copy. We use your heartfelt words and phrases and my writing skills to create clear, concise and motivational copy that reflect who you are and what you have to offer. Each page is focused on one result and we write and tweak until that result is assured.

Attraction Marketing
Creating Prosperity from Your Inside Out

We work from your inside out to focus your intention, clarify your vision, and raise your expectations so the vibration of attraction draws to your site exactly who needs to be there - willing, interested, people who value what you have to offer and want to pay you for it!

Let's Talk

A short email to cara@caralumen.com will allow us to set up a mutually agreeable time to talk about how what I provide can add to your business success. I'm PST.

I look forward to getting to know you.

 

I'M READY WHEN YOU ARE READY!
CALL ME TODAY TO GET STARTED
Our results are measured in your increased profits!

707.538.2148 (PST)