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"But finding people to rearrange the chapters, to criticize the very arc of what you're building, to give you substantive feedback on your strategy--that's insanely valuable and rare." Seth Godin When I read that I realized he was describing me. I have been given the gift to see the overview, to hold a vision and sort out the details into a logical sequence that people understand. I help you optimize
your ideas and keep them on target If you are like me, you have a long list of ideas that would make great information products but you may not know where to start let alone know how to leverage them. That's where I come in. As a five time participant and three time team leader in The Product Factory and co-author of Michael Port's Easy Information Product Course and Book Proposal Course, I can help you create compelling information products that enhance your expert status and make money while you sleep! Pretty good, huh. Let one idea become many products The beautiful thing about the ideas you have for information products is that they can be leveraged. One idea can become an article campaign, an ebook, a talk, a topic for a radio show. I help you:
What do you want them to understand? A friend was writing a book. She knew her material inside and out but she saw everything as connected and could not go back to the beginner's mind where you learn to teach people step one before you move on to step two. But I can and did and as I coached her the book became more focused and understandable by the new reader. One of my most important teaching lessons was when I was a teacher in my church. We had a teacher's manual and a student's manual. In the teacher's manual for each week was a statement that said, "Students leave with an understanding of…." And it listed 3-5 points. I could do whatever I wanted in the class - use the provided material, add to it, create discussions and exercises - as long as I made certain that the students left with an understanding of those major points. That, as it turns out, is a key component of advanced curriculum development, One of the most exciting and difficult aspects of creating an information product is capturing the ideas from the ether around you and bringing it into concrete form. It's like waiting for a baby to be born - you know its general shape and size but don't know the details until it shows up in the world. I help you with the birthing process. I help you create a sequential, logical, and teachable outline of what you want to teach others through your work. I help you combine and rearrange chapters. I help you strengthen your headlines and subheads. I help you eliminate jargon you may not even recognize. Together we formulate your message and create a fascinating, readable, insightful signature product. Attract the people you are meant to serve It only takes 7 seconds for people to decide to stay or leave your web site so your copy really has to be right on target. A web site is the beginning of a conversation you want to have with the people who visit. I help you
Ebook Content Development and Book Proposals My first ebook was written in 24 hours. I was in Michael Port and Mitch Meyerson's Product Factory. My teammates were saying they didn't know how to organize their ideas. I realized I did and wrote, "Make Your Point, Creating Dynamic Outlines for Talks, Teleclasses, Articles and E-Books" I help you leverage your ideas into signature product ebooks and help you make them happen. I co-wrote Michael Port's "Book Yourself Solid
Book Proposal Course" and can help you through the process
of writing a book proposal. My home study course "How to Write
A Magnetic How to Book" is being repurposed in the How to Craft
Series. It walks your though the process. I can coach you to
a completed book or a viable book proposal. And we will talk
about how to market what you write. Ebooks are easy. I even have a template to get you started. But first I help you
An ebook adds to your credibility and expert status. I'll help you develop and focus your ideas into an impressive ebook library of your own writing. Teleclass Content Development When I wrote my first teleclass for 24/7 my instructor, Anna Kanary, said it was the best teleclass she had ever read. I love writing and designing teleclasses. When we work together I will help you determine the length of the class, the exercises you might put in. I give you a template that helps you with your timing and we make certain you address the three major learning styles. We make a strong outline or a script. When I was giving five and six different teleclasses to complete the 30 I gave for my certification credentials I wrote out a script for each class which made it very easy to give each time. The material was all there. But we will work to your style. However, winging it is not a style. Just because you know your material does not mean you know how to teach it. I'll bring my beginner's mind and make certain you teach me in the sequence that will help your students ultimately own the material. What better way to interact with people while you give them valuable information than a teleclass. To prepare, we
I show you how to record and even edit your teleclass in order to turn it into a powerful home study course that brings you additional passive income. I believe in leveraging everything! And I can set you up with an online learning environment that will let your students talk to each other on line. Workbook Content Development A workbook to accompany your instruction greatly enhances the learning process. Workbooks are a valuable addition to a teleclass, an ecourse and a book. I have been hired to write the workbooks for Michael Ports "Book Yourself Solid" and "Beyond Booked Solid" and Sharon Sayler's "What Your Body Says and How to Manage the Message." . If you want a workbook developed I can do it for you or teach you how. Radio Scripts Content Development A radio show is a great medium for sharing your knowledge. Doing a radio show is easier than you think. And it's free! I can get you started on www.blogtalkradio.com or as a podcast. A regular show can become the foundation for an audio information product, it will help new people find your work, and it is fun. I'm an advocate of a commentary format because I have a lot to teach and say. But we can work with the interview format too. Again I semi-script my shows and every time I do I end up with some powerful material that can be repurposed into blog posts, articles and new information products. I'll help you develop a whole season of audio scripts and turn them into outline or scripted form. Home Study Course Curriculum Development You may want to create a online course that people can take on their own time. Creating a course curriculum requires a lot of organization - of your thoughts, your material, your interactive elements - and I can coach you through the process. I can set you up with an online learning environment that will deliver the course effectively and efficiently. Mini-ecourses Content Development The mini-ecourse is a vital element of your opt in strategy. It is a series of time-released emails that offer value and insights into what you do and who you are. It is a particularly powerful way to begin to build that all important relationship. I can coach you through the process. Videos Content Development Video adds a particularly professional dimension to your web site and opens up a new level of viral marketing. And they are easy and fun to create. We can create a list of topics and create scripts for a whole year's worth of videos. Marketing and Pricing Creating a signature product is easy and profitable. Our coaching will include the development of your marketing plan to attract people to your product. Bring me your ideas and let's make them happen! I am Your Idea Optimizer and my
gift is to help you bring your ideas to life. I'm ready when you're ready
Content Development Fee Structure
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Cara Lumen
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