VISIONARIES,
HAVE YOU FORGOTTEN SOMETHING?
CARA'S
CORNER
It's so exciting to get caught up in new ideas. I am creating
a new series. The idea is to create a form of marketing a la carte
- you can learn what you want when you want it. If you are ready
to launch your article writing campaign, there is a course for
that. If you are struggling to create a strong opt in - there
is a course on that. I call it my Magnetic Marketing Method and
it already contains three home study courses and there are ten
more planned to start as teleclasses in January.
But before you get caught up in your visionary dreams, you have
to lay a strong foundation. Read on.
Warmly,
VISIONARIES,
HAVE YOU FORGOTTEN SOMETHING?
You are filled with ideas, you see tremendous possibilities,
you have identified joint partnerships and strategic alliances
and you are raring to go.
But wait. Have you forgotten something?
How strong is your foundation?
Are you ready to receive? Are you ready to capture names? Is
your opt-in offer so enticing that people will sign up in a second?
Is your home page copy so mesmerizing that people click through?
Are your sales pages so compelling that your products and services
will fly off the shelf?
Maybe. Perhaps. Are you certain?
You gotta have a list
Building a list of people who are interested in what you are
doing is the major, number one, most important function of being
on the internet. It is a total waste of time to have a web site
that is not structured and written to capture the attention and
e-mails of your target audience. This means easy navigation, concise
and compelling copy, a powerful headline, strong sales pages and
a fantastic opt-in offer.
What do they get in exchange for their name
and e-mail?
People usually don't buy on their first visit. But they may decide
they want to stay connected and will sign up on your opt in. It's
no longer enough to offer an e-magazine, you need to offer more:
a free e-book, or quiz, or report. Make it valuable. Make it interesting.
Make it a compelling offer they can't resist.
You gotta love that list
And in the midst of thinking big, you've got to consciously take
care of the people who have already shown interest. It makes much
more sense to sell to people that are standing in your store,
than run around the town seeking new customers. 80% of your sales
will come from 20% of your list - the people who have already
asked to know more.
Take care of them with regular e-magazines, blog postings, and special
offers. And if you're really good, you will have set up a personalized
system for keeping in touch with them, for building the trust that
is the foundation of all sales.
Build a foundation that will hold your highest dreams
Schedule a foundation check up every quarter. Look over the content
on your sales pages. See if your home page is as right-on as it
can be. Notice how you have changed, or your offerings have changed
and update your content to reflect the new you.
When your foundation is solid again, you are free to go soaring
into new realms, knowing that whoever you attract will be well
cared for when they arrive.
©
Cara Lumen 2007
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this bio with it:
Cara
Lumen, MA, The Vision Distiller, helps you explore your infinite
possibilities for success. She teaches you to create a profitable
presence on the internet with a minimum investment by using time,
energy, information, and imagination. Learn how you can become
a Success Magnet at www.caralumen.com
BUILD
YOUR FOUNDATION ON THESE TWO TOOLS
The
core to you foundation is your shopping cart. Here's the only
one I recommend: http://tinyurl.com/cpltx
The
merchant account I recommend is http://tinyurl.com/yy6cg4
With
these two powerful tools in place you will be building on a very
strong foundation.
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
