REFURBISHING
THE OLD
CARA'S
CORNER
I"ve
changed the name of this e-magazine to High Intentions. It exemplifies
the power we hold within ourselves when we set our intentions
on exactly what we want. And I've added Great Expectations Coaching
to explore
your unlimited possibilities.
I want to help each of you think bigger and fly higher.
This
issue speaks about leveraging. The many variations on a given
theme that can lead to more and more products and services. I
receive one unexpected productd as a gift recently in The Product
Factory. I volunteered to give a short talk based on my e-book
The ABCD's of E-Book Creation. I created a Power Point
presentation called "Write From Your Heart, Edit From Your
Mind." About an hour before the team call, my team leader
Chris Austin called and said, "Would you like to record this
in Camtasia and make this into a video product?" Of course
I did. Chris was conducting our teamcalls as a webinar so I gave
the talk on line, he recorded it and I got my first video product!
It's on line now for you to listen to.
I
have since done another team talk "Establishing Expert Status
Writing and Posting Articles on the Internet" based on my
new e-book and a third one that I recorded myself "How to
Establish a Strong and Profitable Internet Presence" which
will be posted by month's end.
Another
important step I am taking is to read Michael
Port's "Book Yourself Solid." I took a very strong
12 week marketing class a year ago but reviewing those vital marketing
steps in Michael's book, I am taking time to examine my marketing
strategies and branding and make minor adjustments. I highly recommend
his book.
Life
changes, we change, and our business changes. We have to keep
on our toes. If you're ready for change, I'm ready to help you.
Warmly,
REFURBISHING
THE OLD
In
business, leveraging is the key to growth-making one thing out
of another.
-
From an e-book make many articles
- From
many articles make an e-book
- Make
an e-book into an audio book
- Make
an e-book into a teleclass
- Turn
a teleclass into an e-book
- Make
a Power Point Presentation and record it as a Video
- Expand
that presentation into an e-book
- Or
take an existing e-book and turn it into a Power Point Camtasia
video
- Make
a workbook for an existing e-book.
- Make
a workbook and turn it into an e-book
- Turn
any of the above into talks
- Get
yourself interviewed on any of the subjects you have created
and post them on your web site, blog, or podcast.
You
get the picture, taking parts and pieces from one thing and turning
them into another direction or form.
One
place to look for something to leverage is in the past. Is there
a subject in a past article that could have a new life with a
new emphasis or twist? I've been writing an e-magazine since 1998.
There are tons of expandable ideas there.
I've
also been working in the booklet format since about that time.
I made small booklets and successfully sold them at my church
bookstore. Eventually I turned them into e-books and after awhile
I took them off my site because the front and back material needed
revising and I didn't take time to do that. They are a rich source
for reviving, re-doing or expanding. They hold important core
material from which to spring.
For
instance, I have taken the original small booklet Allow Yourself
To Prosper from that Pin Point series and expanded into a
- ·Large
e-book
- 2
free teleclass intros
- 4
week teleclass series
- One
of the free teleclasses will be made into an e-book
- I'm
making the large e-book into an audio book
- And
will make the new e-book into an audio book
- I
put the original Pin Point series back on line
What
have you already created that can be given a new life? What is
waiting to become a new article, e-book, or product? I bet the
hidden resources of your computer holds a treasure chest of jewels.
©
Cara Lumen 2006
Winds of Change Collection
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this blurb with it: Cara Lumen is a metaphysical
philosopher, author and creator of The Winds of Change Collection,
helping seekers deepen their spiritual experience and High Intention
Coaching, helping self employed professionals establish a strong
and profitable Internet presence. To learn more about this compelling
series, to browse in her library of insightful articles and to
sign up for her FREE e-magazine visit www.caralumen.com
FEATURED
SERVICES
GREAT
EXPECTATIONS COACHING
Exploring Your Unlimited Possibilities
- Move
through stuck places
- Explore
open options
- Uncover
new opportunities
- Discover
new directions
- Clarify
your intentions
- Expand
your vision
- Raise
your expectations
- Make
what's good even better!
- Deepen
and enrich relationships
- Step
up to the plate
- Honor
your true calling
Great
Expectations Coaching is for eagles that soar but need an uplifting
undercurrent of support to fly even higher.
Have
you ever felt you needed a solid sounding board? A wise friend
who would listen and actually hear what you needed? A person with
creative ideas who can reflect back what you way in a new light
that opens up new vistas and helps you soar?
Great
Expectations Coaching brings the spiritual to the practical and
opens up unlimited possibilities. It guides you toward a deeper
understanding of your needs, your desires, your calling in the
world and helps you discover the tools and resources to make it
happen!
Come
Soar With Me!
707.538.2148 (PST)
Can't
Write but Need an E-Magazine?
There
are two vital steps in Internet Marketing. One is to capture people's
names and e-mails with an opt in box and the second is to build
trust by continuing to communicate with those on your list to
build trust. Trust leads to purchases of goods and services.
One
of the solutions I came up with for one of my High Intention clients
was to offer a monthly conference call-not exactly a teleclass,
but a discussion group on a pre-determined topic. The obvious
way to keep in touch is through an e-magazine like this one. I
write three. Two are for one audience of metaphysical interests
and the other more focused on business, particularly in establishing
a profitable internet presence. Another client, for whom writing
is time consuming, puts out an e-magazine every two months.
Whatever
form it takes, you do need to find a way to keep in touch with
your clients. Setting up an expected format like an e-magazine
gives you the platform to announce new products or services and
most importantly, share your personality, your beliefs, and values
with your readers to build trust.
You
don't have to write an e-magazine yourself. You can hire a ghostwriter.
Having seen a growing need for this service among my clients,
I have decided to offer my services as the Conscious Copy Writer
to write and post articles for you and create copy for your e-magazine.
Give
some thought to this important facet of a successful business.
If I can help you with your content strategy or copy,
I'm ready when you're ready.
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
