HOW
TO RAISE YOUR VALUE
CARA'S
CORNER
Don't
you love it when you find a new place to be in service! Or a way
you are in service that you didn't know you were? We're in the
middle of my teleclass Off
the Beaten Path, Creative Thinking for the Entrepreneur. My
purpose in writing it was to help people approach their ideas
from different vantage points. But part of the feedback is that
they are grateful to have a system to keep track of and prioritize
their idea. I'm excited about turning this into a home study course.
I"m editing MP3s as we go and the whole package should be
available in June.
I have added two new services, Credibility Coaching to
help you market your products and services and Serenity Coaching,
where I help seekers deepen their spiritual experience and incorporate
their spiritual values into the fabric of their daily life
As
I added these new services, I found it was time to rethink the
bundling of my offers and their pricing (which I raised across
the board) That prompted me to write Raising
Your Value.
Enjoy.
Warmly,
HOW
TO RAISE YOUR VALUE
People
will pay you what you think you're worth.
Hummm…..
As
we get better at what we do, we organically offer more and more
value to our clients and customers. How long has it been since
you raised your prices?
Every
bit of new learning you add to your repertoire is yet another
level of value you offer. Every new insight that you can pass
forward adds value.
One
of the major ways to determine value is to list what your service
or product does for the other person and put a value on it.
For
instance, if I provide a client with five new ways to leverage
an idea, what is the final value of that one idea? How much will
the client earn from the implementation of those additional products
or features? Put a value on that.
You
may coach someone who is having a difficult relationship. A shift
is made, the person returns to the relationship with new insights
and the results change. Put a value on that.
Your
home study course may offer a new awareness to the person reading
it and stop them from making a poor career decision and guide
them to a satisfying, profitable one. Put a value on that.
You
get the picture.
Don't
go by what the market says is out there because the majority of
people undervalue themselves. And don't go by what you think your
clients can afford. That's the quickest way to undersell yourself.
Focus on attracting the clients and customers you want—those
who value your service and are willing and able to pay for it.
Did
you know people are only as rich as the five closest people they
hang out with? Start hanging out with go-getter clients, Attract
the ones who grow you as you grow them. Ask your clients what
they value in your interaction. Ask your clients what they would
like more of or less of. And give it to them.
If
you've written a good sales page for your services then you have
listed the benefits. Put a monitory value on those benefits and
see how your current pricing holds up in the comparison.
Look
beyond the surface for the value you give and the value you receive.
I know that each of my coaching clients comes bearing gifts for
me as we solve their problems and set their strategies. Set out
to attract the clients who are ready to grow and expand with you.
How
long has it been since you raised your fees? I'm certain you are
offering more value than you were even six months ago. You can
usually charge 20% more than you think. Put that in your calculator
and think about it. That's because so many people undercharge
that even the industry standard is under priced.
One
approach to raising your fees is to add more value. For instance,
when I offer a teleclass, I would much rather add bonuses than
offer a discount. Then I get the money I want and the participants
get added value in the form of e-books and MP3s or added service.
You might charge more for your coaching but add a once a month
15 minute check in or some other bonus service. You get the idea.
Think
about how much you know. Look over the acknowledgments people
have given you for your work. Notice how you have improved your
services or your products. Put a price tag on the benefits you
offer.
Then
use this knowledge of your added value to raise your prices.
©
Cara Lumen 2007
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this bio with it:
Cara
Lumen, MA, The Vision Distiller, helps you explore your infinite
possibilites for success. She teaches you to create a profitable
presence on the internet with a minimum investment by using time,
energy, information, and imagination. Learn how you can become
a Success Magnet at www.caralumen.com
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
