IS YOUR IDEAL CLIENT
BIG ENOUGH FOR YOUR VISION?

CARA'S CORNER

When we are ready, the door opens. I have started to do MLM three other times in my life. Each time I learned everything, could give a great talk, was totally ready, but I didn't know how to call up people and ask them to come. That's a major sumbling block in network marketing. This time it is different. That concern did not every present itself as I moved into XanGo. The timing was right, I am in a new place. Here's what's different. I get to educate, not sell. And that is huge for me. I am passing it forward. I am sharing what I have discovered. That's all. If people try it great. If not, that's great. I'm just a sharer of information. It puts me in a new comfort zone when it comes to contacting people.

Because this is a differnt facet of my busienss I had to choose a specific target audience and write my ideal client description. And that led me to the realization I discuss in the article below, "Is You Ideal Cleint Big Enough For Your Vision?

Change your vision, change your life!

Warmly,

IS YOUR IDEAL CLIENT
BIG ENOUGH FOR YOUR VISION?

You know what an ideal client is-the made-up description of the perfect person who would be drawn to your services and products. We write this description down with such thoroughness that we know where she lives, what her income is, what her level of education is, and what her problems are. We understand her needs and address them with our services, our products, and our approach. We write every word of copy to her. We create every product for her.

However, what if the ideal client you are focusing on is not big enough for your vision?

But if you're thinking small, if your vision of your ideal client is not big enough you might find yourself focusing on the person who you think might not be able to afford it. Your approach might be "why don't you try a session or two" when in reality, the best thing for them is to commit to being coached for six month to a year.You'll be looking for a person who cannot or will not be willing to purchase your product or service. You have the wrong ideal client—at least the wrong ideal client for success.

But if you're thinking big, your ideal client will be someone who immediately recognizes the value of your product or service, has the money available, and is willing to invest in the benefits you offer.

My ideal client is an entrepreneur who is filled with ideas and doesn't know where to start. She is excited about her passion and wants to be in service. She doesn't know what steps to take next but she knows she is ready to play big and is willing to invest in her future. She is committed and she readily recognizes that I have the knowledge she needs to distill her vision.

See how detailed I got? Have I left anything out? Notice that she has the money. Notice that she is drawn easily to what I offer. Notice that she has the desire to play big. This is my target audience, these are the people I look for and write to and recognize when I come across them.

Then all I have to do is sort. I go looking for this person. If a person doesn't fit these criteria, they are not a good match. I don't pursue them. I move on. I keep looking for the people who match what I have defined as those who can receive the most benefit from what I have to offer. When I do, I'll find the attraction is mutual and the partnership instantaneous!

This is about defining your niche market. You have choice with your ideal client. Make your ideal client description big enough to fit your vision. Give him/her money to buy what you offer, the ability to immediately see the value of what you offer, and the easy decision to purchase.

Think Big! Think big for your ideal client! Focus on finding them and you will soon be surrounded by the perfect clientele!

© Cara Lumen 2006
www.caralumen.com

WANT TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as long as you include this bio with it:

Cara Lumen, MA, The Vision Distiller, helps you explore your infinite possibilites for success. She teaches you to create a profitable presence on the internet with a minimum investment by using time, energy, information, and imagination. Learn how you can become a Success Magnet at www.caralumen.com

WHAT CAN AN INTERNET MARKETING COACH DO FOR YOU?

Whether you want to develop a passive income producing signature product, or increase your opt ins by strengthening the content on your web site, I'm ready to help you. Through The Vision Distiler Mentor Coach Program, I can guide you from concept to creation. Give me a call. 707.538.2148 (PST)

Not certain? Read WHAT CAN AN INTERNET MARKETING COACH DO FOR ME?

Come Soar With Me!
707.538.2148 (PST)
e-mail: cara@caralumen.com

RECOMMENDED READING

Heart Marketing,
Finding the Balance Between Being and Doing

Practical steps to bring your heart's passion
into deeper and more profitable service

THE SUCCESS MAGNETS QUOTE

Selling is about sharing something of value with real passion. It is simply an opportunity to share the value you offer to the world.

—Robert Middleton