Is Your Ideal Client Big Enough for Your Vision Cara Lumen

An ideal client is-the made-up description of the perfect person who you would like to draw to your services and products. We write this description down with such thoroughness that we know where she lives, what her income is, what her level of education is, and what her problems are. We understand her needs and address them with our services, our products, and our approach. We write every word of copy to her. We create every product for her.

However, what if the ideal client you are focusing on is not big enough for your vision?

Iif you are thinking small, if your vision of your ideal client is not big enough you might find yourself focusing on the person who you think might not be able to afford it. Your approach might be "why don't you try a session or two" when in reality, the best thing for them is to commit to being coached for six month to a year.Without a big vision you'll be looking for a person who cannot or will not be willing to purchase your product or service. You have the wrong ideal client—at least the wrong ideal client for success.

But if you're thinking big, your ideal client will be someone who immediately recognizes the value of your product or service, has the money available, and is willing to invest in the benefits you offer.

My ideal client is an entrepreneur who is filled with ideas and doesn't know where to start. She is excited about her passion and wants to be in service. She doesn't know what steps to take next but she knows she is ready to play big and is willing to invest in her future. She is committed and she readily recognizes that I have the knowledge she needs to distill her vision.

See how detailed I got? Have I left anything out? Notice that she has the money. Notice that she is drawn easily to what I offer. Notice that she has the desire to play big. This is my target audience, these are the people I look for and write to and recognize when I come across them.

Then all I have to do is filter. I go looking for this person. If a person doesn't fit these criteria, they are not a good match. I don't pursue them. I move on. I keep looking for the people who match what I have defined as those who can receive the most benefit from what I have to offer. When I do, I'll find the attraction is mutual and the partnership instantaneous!

This is about defining your niche market. You have choice with your ideal client. Make your ideal client description big enough to fit your vision. Give him/her money to buy what you offer, the ability to immediately see the value of what you offer, and the easy decision to purchase.

Think Big! Think big for your ideal client! Focus on finding them and you will soon be surrounded by the perfect clientele!

Cara Lumen, MA, Your Idea Optimizer helps you turn your ideas into steady profit. As a business developer, content developer and educator, Cara helps you make money from what you already know. You can learn more about how to put your wisdom to work through her radio show www.blogtalkradio.com/passioantelyonpurpose and her Passionately On Purpose emagazine at www.caralumen.com