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The difference between making lots of money and not rests solely in how you value yourself. You have to KNOW what you offer is valuable and you have to charge an amount that shows it is valuable. "My workshop goes for $280 but it should be $380. I'll charge $380 for the CD set. " They pay $250 for two sessions, why would they not pay $30 for my book." " I have a new client that knows the value of what we can accomplish together." These are the mindsets that express our self-value - for larger or smaller. How may times have you thought "I don't want to price it so people can't buy it." "I want to charge $25 for my book but I think they will pay only $16." "I have a new client that says they can't afford much." Does your vision contain clients that can EASILY AFFORD your services or product? I just spent the past year learning lots of ways to market on the Internet. I know how incredibly valuable it was for me and how it profoundly opened up my business and my personal willingness to succeed. I began offering to coach others in marketing on the internet. I knew it had tremendous value because I had just received it myself and I began to attract clients who were proactive and committed to growing their business. And they were ready to invest in that process. People want to see results and my goal is to help people make money right away. That excitement, that sense of being able to make a difference fast, infuses what I say and how I say it to others. And it draws them to me. Whatever it is we offer it is unique to each of us. Only I can offer this particular combination of services and skills and talent. And you are the only one in the world who can offer the exact same combination of information, manner of communication and value that you offer. Know that. Know and accept your value. Come from a place of service. Raise your intention to be well compensated for what you offer. Expect to be paid well. Then ask for it. Based on your intuition, put out a price that makes you feel valuable and see others joyously flocking to take advantage of the great value you offer. Ask what you are worth and you will receive it. But first, truly know and believe you have GREAT VALUE! Then others will know and appreciate all you offer. © Cara Lumen 2006 Feel free to reprint this article if you include the following: Cara Lumen, MA, Your Idea Optimizer helps you turn your ideas into steady profit. As a business developer, content developer and educator, Cara helps you make money from what you already know. You can learn more about how to put your wisdom to work through her radio show www.blogtalkradio.com/passioantelyonpurpose and her Passionately On Purpose emagazine at www.caralumen.com
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Cara Lumen |