HOW
FAR WILL PEOPLE GO?
CARA'S
CORNER
I
know how valuable free publicity is and I'll take all I can get.
That's why I am making my writing marketing strategy a top priority
this fall. My plan is to post 100 articles before the end of the
year! So of course I started reading and learning more and more
about how to write more effectively and attract more readers.
Naturally I had to share it with you in the form of a teleclass—Article
Magnetism, How to Write Articles that Attract! You'll
come away with ten articles posted on the top ranking article
submission site and 101 ideas for writing more and writing techniques
that will continue to improve your article magnetism.
And
being the good leverager thatI am, I will turn it into a home
study course and create passive income!
Enjoy
the article "How Far Will People Go?"
Warmly,
HOW
FAR WILL PEOPLE GO?
8
out of 10 people read the headlines, but only 2 out of 10 will
read the rest.
Which
means more than every, you have only one chance to make a first
impression. That's why learning to craft a compelling headline
is a skill you will need for everything you do…articles,
brochures and especially your web page.
The
Biggest Mistake
The
biggest mistake people make on their web site copy is to talk
about themselves first. As hard as it is on our ego, people don't
care about how we do what we do, or how we learned to do what
we do. They only care about what we can do for them. What problem
will we solve? How will our product or service bring them more
money or health or happiness?
Emotion
sells
You
need to offer words that let people feel the pain or the joy or
the frustration or whatever it is you are going to provide. Use
words that draw emotion.
Elements
of a Great Headline
"If
you knew without a shadow of a doubt that you could get $10k-$25k+
in free advertising for 1-2 weeks of work submitting 85-200 articles,
would you do it?"
I
didn't write this, Christopher Knight of www.ezinearticles.com
did. It's a great headline that gets results. Look what he did.
He started with a guarantee: "If you knew without
a shadow of a doubt" so already you are comfortable with
the authenticity of the offer. Then he tells you the benefits:
"that you could get $10k-$25k+ in free advertising."
That perks you right up. It's free and worth major bucks. And
then he makes his call to action: "for 1-2 weeks of
work submitting 85-200 articles, would you do it?" He wants
people to submit articles to his director and that surly does
motivate one to do so.
Start
your Headline Swipe File
Begin
your collection of headlines. Find the ones that get your attention,
that motivate you to read more. Also look at the ones that don't.
I'm not a fan of pushy selling because I'm an educator not a sales
person. In fact, I have to watch that tendency because I can "soft
sell" so much that nothing happens!!!! Find that compromise,
the words and phrases that you are comfortable with that also
motivate and get results.
Begin
Now
I
am posting all my articles on my web site and I could get really
bummed if I started critiquing what I've already done. So for
article writing, I'm just going to start here and now to make
my headlines better. But I am going back to work on every one
of my sales pages. I know more now. I can do a better job. And
the page I'm going to really focus on is my index page because
if that doesn't work they won't even come into my site to explore.
Measure
Your Results
As
you change your headlines on your web site measure the results.
My measurement is sign ups for my e-magazines. I can track them
in Easy Web Automation. I track my statistics and also note what
changes I make and when. That way I can tell what's working and
what's not.
In
my teleclass "Article Magnetism, How to Write Articles that
Attract" we will study the eight types of headlines and the
elements that go into a compelling one. You can start improving
your headlines today by taking time to write many versions, put
yourself in the mind of your target audience, and tap into their
emotion. Then you'll get more than two to read on,
©
Cara Lumen 2007
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this bio with it:
Cara
Lumen, MA, The Vision Distiller, helps you explore your infinite
possibilites for success. She teaches you to create a profitable
presence on the internet with a minimum investment by using time,
energy, information, and imagination. Learn how you can become
a Success Magnet at www.caralumen.com
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
Whether
you want to develop a passive income producing signature product,
or increase your opt ins by strengthening the content on your
web site, I'm ready to help you. Through The
Vision Distiler Mentor Coach Program, I can guide you from
concept to creation. Give me a call. 707.538.2148 (PST)
Not
certain? Read WHAT CAN AN
INTERNET MARKETING COACH DO FOR ME?
Come
Soar With Me!
707.538.2148 (PST)
e-mail:
cara@caralumen.com
THE
SUCCESS MAGNETS RECOMMENDED READING
OFF
THE BEATEN PATH,
Creative Thinking for the Entrepreneur
This
powerful home study teleclass and extensive workbook is available
as an MP3 and CD series.
THE
SUCCESS MAGNETS QUOTE
"You
can make more friends in two months by becoming interested in
other people than you can in two years by trying to get other
people interested in you."
—
Dale Carnegie, author, educator
