HIGH
BRANDING
CARA'S
CORNER
It's
not the size of your dreams, Cara, that determines whether or
not they come true, but the size of the actions you take that
imply their inevitable arrival.
Your
greatest admirer,
The Universe
www.tut.com
I
have a dream, a dream to help people all over the world to move
their vision from a dream into reality. I've been gifted with
the skill to distill their vision from the myriad of ideas that
are so prevalent with entrepreneurs. And because I now know so
much about creating a profitable presence on the internet, it
is only natural that my dream has expanded to embrace both.
So
I made a decision. I took the action that implies the inevitable
arrival of my vision. I have left behind my beloved yin yang site
and have an exciting new site featuring The Vision Distiller.
I
chose for my symbol the Phoenix: "A mythical bird that never
dies, the Phoenix flies far ahead to the front, always scanning
the landscape and distant space. It represents our capacity for
vision, for collecting sensory information about our environment,
and the events unfolding within it. The Phoenix, with its great
beauty, creates intense excitement and deathless inspiration."
-The Feng Shui Handbook, Feng Shui Master Lam Kam Chuen
In
the course of making this major change I discovered what I call
"High Branding." Read what I mean below.
Warmly,
HIGH
BRANDING
I've
coined a new phrase, "High Branding" because finding
your high branding position makes everything fall into place.
Let me explain.
As
an entrepreneur I can do a lot of things, just like you. As an
entrepreneur I have a hard time narrowing my niche to a small
enough target audience to be effective. Just like you.
I
had all sorts of names within the structure of my business because
I wanted people to know all that I did and I didn't want to miss
any income opportunities. Does this sound familiar? I had different
names for my internet marketing coaching, for my copy writing
services, for my web content strategy and design, for marketing
strategy development and for signature product development. My
services page on my web site was a mess. But it was still only
me doing my thing - my things, if you will.
But
less is more. I knew that but I couldn't find it.
Look
without
I
began to notice two things: what my clients were asking me to
do for them, and what skills and talents I was using to answer
their needs. I wanted my niche to find me.
For
years I have kept an Acknowledgement List. It helps me see myself
as others see me. I began to look over testimonials and acknowledgements
people had sent me. I began to see what they saw in me that I
might not be seeing in myself. But it was the conscious look within
that helped me find my High Brand.
Look
within
I
have been gifted with the ability to cut to the core of a concept-to
distill from a conversation what is at the heart of the sharing.
I found I was distilling people's visions. I began to label myself
"The Vision Distiller." And all that I was doing began
to fall easily under that umbrella. It didn't matter if we were
creating web sites, or learning to write articles, or creating
products, it was all about helping people bring their vision to
life and take it out into the world.
What
a relief! All my efforting fell away. All need to explain the
details of what I do disappeared. My high intention, my overall
purpose is to help people express their vision -whatever form
it takes.
I
created a new web site, changed my tag lines, and came to rest
under the umbrella of a High Brand.
How
can you find your High Brand? How can you get to the core of what
you offer?
Be
Patient
It
took me three years to arrive at this new awareness, so first
of all be patient. And allow it to emerge organically as you go
about placing yourself in deep service.
Keep
an Acknowledgement List
What
started as an Acknowledgement List years ago is now my testimonial
collection, but it also contains complimentary emails that people
have sent me along the way. It's in my computer and I use it regularly
to find copy phrases to use for promoting my products and services.
And they usually make me feel good too.
Redo
your business plan on a regular basis
Every
time I redo my business plan and have to define my target audience
and describe the problem I solve and the benefits I offer them,
my brand gets stronger. I discover new words and phrases as I
express how I am currently feeling about my work. Redo your business
plan at least once a year as a checkup. Notice how far you have
come, be aware of how you have changed, see if you can you narrow
your target audience, identify what your clients are asking for.
Then pay attention to what you find and see how you can adjust
your business to give you greater fulfillment and prosperity.
Write
a Resource Box
We
only need a resource box when we submit articles, but finding
the words to capture the essence of your business in three lines
or so is very revealing. I have about ten that I have used along
the line. They are all in one place and I keep rearranging phrases
as my own awareness grows. Keep honing and polishing the words
and phrases you use to attract people to your offerings.
Look
for the Umbrella
What
title can you give yourself that says it all? I helped one of
my clients brand herself as The Unstoppable Confidence Coach and
another has become The Marketing Mentor. Look for the core service
you give, what others continually ask you to provide, the highest
benefit others receive and see what emerges. That's how you discover
your own High Branding.
Want
to post this article on your website? You may as long as you include
the following:
©
Cara Lumen 2007
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this bio with it:
Cara
Lumen, MA, The Vision Distiller, helps you explore your infinite
possibilites for success. She teaches you to create a profitable
presence on the internet with a minimum investment by using time,
energy, information, and imagination. Learn how you can become
a Success Magnet at www.caralumen.com
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
