YOUR
BUSINESS AS A WORK IN PROGRESES
Cara Lumen, MA
Words
540
Reading time: 3 minutes
When
I first wrote that title, I subconsciously used the word "process"
in place of "progress"-"Your Business As A Work
In Process." Both are true. As we develop our business, we
continually have the opportunity to redefine it. Who is my target
audience? What services or products am I offering? What can I
add to attract more clients? How have the needs of my ideal client
changed? What can I create that will be automated and bring me
income while I sleep? And even more importantly, how have my values
changed?
I
have just made giant headway in a series of short "how to"
articles for my new High Intention Achievement Library. It is
designed to guide my clients one decision at a time into a strong
and profitable Internet presence. As I wrote these instructions,
I examined my own site and found places that I stopped to strengthen.
Always question what you have done. Question what you have written.
See if you can't make it stronger, clearer, more appealing. Don't
hesitate to change your web copy. Don't hesitate to change your
pricing, or your bundling or your service. Keep an ever-vigilant
eye on what other people are doing. Add to your swipe file. Save
the articles that give you guidance on the things you may not
yet have in place. I've yet to do Google ad words but I have seen
a Camtasia presentation on how to do it, read a book chapter on
how to do it and have made notes on how to do it. When I'm ready
to do it, I'll have the information I need.
There
is a lot of free information available. Subscribe to the e-magazines
of those whose marketing style you like, those who offer guidance
on Internet copywriting, and those who offer advice on building
and converting web traffic. In my resource section on my computer,
I have a folder called "Subscriptions." In it each source
has a folder under which I place the e-magazines and articles
that I resonate with. When I'm ready, I have a goldmine of information.
You'll find a list of a few of my favorite subscriptions at http://tinyurl.com/oq5du
I
also keep a Phrase File. It is a document with phrases in it that
I like. One time I went through an entire catalog called Isabella
and pulled out phrase after phrase because the copy resonated
so deeply with me. Some of those phrases ended up in my e-books,
my articles and on my web page. Keep a Phrase File. Keep a Title
file as you think of titles for e-books and articles. Keep a resource
file on software and equipment that others recommend. I now have
a very strong article on Audio Recommendations in my High Intention
Achievement Library.
Don't
be afraid to change what you have already done. It was a major
decision for me to divide my business into two aspects and to
market them separately as a portal page on my web site. That shift
in focus freed everything up to be exactly who/what they were
meant to be. Let go of your current position. Vision, rethink,
do a mind map, let yourself be open to the possibilities. Then
create and adjust. And create and adjust again.
Keep
your business fresh, vibrant and in line with who you have become.
Keep your business a creative work in progress.
I
invite you to share how do you keep your business fresh on my
blog www.thesuccessmagnets.com
©
Cara Lumen 2006
www.caralumen.com
WANT
TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
long as you include this bio with it:
Cara
Lumen, MA, The Vision Distiller, helps you explore your infinite
possibilites for success. She teaches you to create a profitable
presence on the internet with a minimum investment by using time,
energy, information, and imagination. Learn how you can become
a Success Magnet at www.caralumen.com
WHAT
CAN AN INTERNET MARKETING COACH DO FOR YOU?
