Magnetic Content Development
and Copy Writing
for the Internet

with Cara Lumen, The Vision Distiller

Within seconds of arriving at your web page copy people decide whether they want to read on. What you say to capture their attention is the key to making a successful connection. My Magnetic Marketing Copy Writing draws them in and keeps them engaged.

• 80% of readers stop at the headline. Ours has to count!
• Engaging writing keeps them reading
• Sales fail because of a weak call to action. Ours is strong!

The top three ROI tests were more to do with words (copy, offer, subject line) than with design or with graphics. —Email marketing Benchmark Guide 2007

I help you create copy that expresses who you are while encouraging readers to continue on.

Pictures and design enhance your message, but
the writing IS your message!

Are you ready to :

Every page of your web site is a sales page and must be put to the most potent use possible.

Magnetic Marketing Copy for the Internet will:

Magnetic Marketing Copy is designed for the internet and knows how to:

Why your site needs frequent updating

We change, our business changes, the needs of our clients change. Your web site needs to reflect those changes as they occur.

Our tag lines and 30 second follow ups keep refining and defining themselves. Those strong new phrases need to be put to use on your web site in a manner that attracts and converts the visitors to your web site into excited potential customers.

You should examine your content yearly to be certain it reflects your direction. And nothing will update your business faster than a new web site with fresh copy. It makes you rethink everything!

Let me help you make the most of what you have to offer

I help you strengthen your copy and in the process show you how to repeat the process.

We begin our work with a series of questions you answer that will help us both determine the direction and outcome of the project. This will include questions on everything from the principle points you need to communication to what response you ideally want the reader to make. We want to be certain we both understand what we are trying to accomplish.

Let me teach you the skill

I prefer to work in an atmosphere of empowerment. You send me the form, I make some specific and overall suggestions, you write the copy and we review it together. You come away understanding how to keep your content strong and current as your business grows.

One page or one site

As an Internet Marketing Coach I am skilled at helping you focus and define your business intentions and turn them into a profitable presence on the internet. I also guide you to skillful site navigation and help you define your offerings to attract more clients and customers

Depending on how easily you write, we can restructure an entire web site in about ten coaching sessions. We start with your services page because that defines the core of your business.

Allow plenty of time. For one page, three weeks will give us time to reflect on the content, make two revisions and refine the copy into a most compelling piece.

Samples

My web site www.caralumen.com is the best example of my most current work. My most recent sales pages are Article Magnetism, How to Write Articles that Attract and Off the Beaten Path, Creative Thinking for the Entrepreneur. And my article page will also give you an idea of my writing style and skill.

Fee

$75 an hour for copy writing and $75 for a half-hour coaching session to focus your content

I'm ready when you're ready!
Let's make your web site a Marketing Magnet!

Call me today
Cara Lumen
707.538.2148 (PST)

cara@caralumen.com